Tuesday, July 28, 2009

The Soo Theatre's First Live Webcast

History was made once again at the historic Soo Theatre on the night of Thursday, July 16 at the Switchback Concert: our venue went global with our first live internet broadcast.

Here's what Brian FitzGerald and Marty McCormack, who make up the musical partnership known as Switchback, said about the event on their website:

"A milestone was accomplished on July 16, when we had our first live web concert and chat room on the WayGood website. For those of you who missed it, it was an exciting evening at the Soo Theatre for not only Brian and Marty, but the people in the audience. They were told that they were part of a bigger event with people watching and commenting from Germany to Florida.
"Technical difficulties prevented [opening act] the Syzygy boys from being broadcast, but it was a "go" just as Switchback walked onstage. When Marty stopped the concert to announce that we were being broadcast live online all over the world, you could feel the excitement in the theater ratchet up a notch. ...It was a really great night, lots of energy transferred back and forth between the stage, the live audience and the online fans!"
We totally agree! If you missed it, check out the archived concert below!

Archived SyncLive Concert Video: Switchback performing at the Soo Theatre in Sault Ste. Marie, Michigan, July 16, 2009)